Social Media
Everyone has social media, and it's easier than ever to create and post content, so it's important to post content that will stand out! Whether it's static graphics, carousel sliders, or short form videos, I'be curated content that can build connection with the audience while still communication the brand message.
Social Media Graphics
Platforms: Instagram, Facebook
Designs created to "stop the scroll" with eye-catching imagery and bold graphics. Style varied depending on the audience, as these graphics were used across five different brands, with target demographics ranging from middle school students to middle aged parents.
Carousel Posts
Platform: Instagram
When looking to convey information in a graphic format, or sharing pictures more creatively, we used carousel posts, a social media layout that utilizes the sliding feature on Instagram (and TikTok). By designing connecting images or a continued theme, audiences are encouraged to scroll through the full post, effectively engaging with the content longer.
Short Form Video
Platforms: Instagram, YouTube, Facebook
Video allows audiences to get a fuller idea of a brand, beyond just the logo. As a supplement to our informational and promotional content, these videos aimed to show the fun and relatable side to better connect with our community. Whether filming, editing, directing or even starring, I learned and developed skills outside of graphic design to have a greater impact in the social media field.
